In order to avoid this occurring, Zespri must educate consumers on the unique nutritional value of kiwifruit and more importantly on how their product has better nutritional value. Click to learn more https: Zespri has many primary and support activities that add value to the company. How about receiving a customized one? The financial crisis has been wide reaching and has impacted on other significant factors that influence Zespri, in particular the foreign exchange rates and the global demand and price of fuel. Without these valuable primary activities Zespri would not survive.

Kiwi fruit supply in general is highly regulated and a largely exported commodity. Finally, kiwifruit producers and exporters must hold their growing operations to the best standards to keep the high quality name of kiwifruit. Zespri representatives sample the product in-market to ensure standards are being maintained to the point of delivery and these results are fed back to growers to complete the quality cycle and drive continuous improvement. Hi there, would you like to get such a paper? A tray equivalent equals approximately 30 pieces of fruit. Growers were issued shares in the company based on their individual production and as their total output directly correlates with their standard of living. Zespri is a conglomerate of growers in New Zealand and inherently reflects the livelihood and well being of the farmers.

A small number are based between the US and Australia, leaving people in the Tauranga headquarters. The support activities that Zespri has are technology development and company infrastructure. The recent situation with psa was one such example of how quickly, upon realisation of the situation, Zespri identified the issue and worked with the industry, government, and offshore partners to develop a plan to manage the situation. In doing so, this will create an added interest of the companies success long-term for the farmers and will act as an added source of capital to the company.

In the future with their current differential marketing strategy as being top quality, will surely continue to allow Zespri to be successful. Byvolumes for Gold are expected to increase to around 33 million trays. Hi there, would you like to get such a paper? Since they have established numerous growers in a wide array of locations and in staggered seasons they can continue to operate with no real short-term changes.


Without these valuable primary activities Zespri would not survive. Sorry, but copying text is forbidden on this website. This is an upside for Zespri however with their customers consisting of 60 different countries they have to abide by the regulations of of each individual import restrictions.

zespri case study analysis

These activities will continue to create value to Zespri into the foreseeable future due to the approach this successful company has taken. Zespri must market all their suppliers in order to be sure consumers are aware of their product and where it comes from.

Zespri employs approximately people including 57 in Europe studg 40 across Asia.

Company infrastructure is another valuable support activity that includes such things as quality management. Click to learn more https: The Hayward variety is now the most commonly globally-grown kiwifruit.

Luckily Zespri is anqlysis of this and is able to manage it effectively by ensuring growers use best technology and growing practices as well as investing in research in health and nutrition.

Case study 3: Zespri

This also means that the Zespri products the green varieties they offer are not non-substitutable to customers.

As referenced earlier, the unique product offerings, the premium product offering, and the niche market they are in can be highly exploitable with this competitive if done properly.

Issues of food safety are supported by programmes encompassing rigorous plant hygiene and quality control systems together with a controlled crop protection programme that is continually improved. How about make it original?

zespri case study analysis

The goal of Zespri is to increase production and sell more kiwi fruit however the production is coming at a cost to the environment.


ANZ Case study 3: A number of legal bodies govern the success of Sudy which sets it apart from other zespro competitors. By offering quality products, Zespri and its competitors are able to attract and retain buyers due to their excellent brand name.

Zespri Group limited is currently in their maturity stage. Since kiwifruit is a niche market, buyer power is very high. Initially the business was in two parts with offices based in Auckland and Tauranga.

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The company has extremely good relationships with government authorities worldwide as a result of this approach and is trusted to perform in line with the policies they set down.

Zespri liaises closely with suppliers to ensure that fruit is packed to meet customer demands and then works closely with shipping companies to analysiz optimal modes and timing of delivery to get the right fruit to the right market at the right time in the best possible condition.

The kiwi fruit industry has experienced price drops per zexpri before due to a tremendous increase in supply from world growers and de-regulation of the industry. This has been particularly effective in the case of the China and Malaysia FTAs, where the government has cqse significant reductions in the kiwifruit tariff and given New Zealand fruit an even playing field with its competitors.

Sorry, but copying text is not allowed on this site. Since Zespri implements a differentiation strategy they do not have to worry about being the least expensive in the industry, there are 4 big producers that compete amongst each other.

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